Bounty Carsheets

Added a new product to the Bounty paper towel line in the form of Carsheets. The product was developed in the Harvard GSD seminar, Paper or Plastic: Reinventing Shelf Life in the Supermarket Landscape. In which we were asked to operate as brand strategists. However, rather than invent new products, students will instead innovate upon existing brands.

We worked to reconsider the entire Bounty brand including: brand architecture, brand identity, consumer target, logo, tagline, packaging, etc.

We studied our product's shelf competitors and presented our observations through visual arguments. My group and I did extensive market research, user profiling, and design iteration to reach the final product presented.

My contribution is in the form of brand identity and packaging design seen below.